I have always been passionate about the environment and until now it has not featured heavily on Floralesque as I wasn’t sure where it sat on the blog but it is an area that I want to out more of a focus on and share where brands are taking notice of the environmental impact of their production and supply chain. There are some fab brands really owning their sustainability and I have to say that the Adidas & Parley collaboration has really nabbed my attention.
When I see a global brand such as Adidas tackling sustainability with their products it does make me things that the tides are turning (See what I did there… haha). And I like how they have made sustainability fashion friendly. Sometimes, clothes that are very eco-friendly do not manage to cross the line into mainstream fashion – well Adidas have made a shoe that looks stunning and very fashionable.
So what is the collaboration? Well, basically, they turn ocean plastic waste into footwear but used their existing manufacturing process. To be specific; the shoe upper is made from Parley Ocean Plastic®, which is collected in coastal areas in the Maldives, as well as illegal deep-sea gillnets retrieved by Parley for the Oceans’ partner organisation Sea Shepherd.#I am sharing today the pair that first drew my attention to the collaboration last year. The first shoe was released on World Earth Day and was an extremely limited edition collection. People around the world were being given until the end of July 2016 to enter a creative Instagram contest to earn one of the 50 available pairs which I think was also smart – it is one of the largest platforms so to have the competition here certainly helped grew their following further and share the message. People were asked to create a video and show how they pledge to avoid single use plastic items and support Parley’s Ocean Plastic Program.
Now some cynics may say that this was a marketing ploy but I disagree. They have continued the line and is now available online, and have also taken other steps to be more environmentally friendly. The Adidas group phased out using plastic bags at their stores, they stopped using plastic microbeads in their body care and even at their head office level they are making changes. They have stopped the use of plastic bottles at their headquarters.
Following on from the above release – they then released 6,000 of this model – possibility my favourite trainer, it looks beautiful and still better for the environment. Just look at the colours!
I will be sharing more about this awesome collaboration in the coming weeks but wanted to start with a simple introduction to get you familiar with the basics – though am sure many of you are already aware 🙂
All images courtesy of Adidas.