The new H&M STUDIO Spring Summer 2018 Womenswear Collection which launched this month is certainly one of my favourite collections to date. The last collection that I was as excited about was this one. It is inspired by Japan’s minimalistic design and quiet grace and really is quite beautiful. There is also so much to choose from between prints and a slicker silhouette, and some look like quite the piece of art.
The womenswear focuses on head-to-toe prints and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Two of the prints in particular appeal to me are the colour block section on the white and the red print as seen in the flowy dress above.
The fresh feeling throughout the collection is one of the reasons why I was drawn to the new pieces as well as that feeling of architecture meets art. Since this is a special collection release, the prices may run slightly higher but I have found in previous collections like this I didn’t mind due to the pieces themselves.
Meanwhile, on a sidenote, the menswear elevates classic pieces such as the tailored jacket, shirting and the crewneck jumper by playing around with silhouettes, colour and luxe fabrications. And I especially love the forest green colour of the suit below from the men’s collection.
Will you be buying any pieces from this collection? You can shop H&M here, and the collection should be available from 28th February.
All images c/o H&M.