As those who know me know Alexa Chung is one of my style inspirations, her effortless quintessentially British aesthetic is just beautiful. She has just launched a capsule collection with Marks and Spencers and she has managed to capture such a great feel of mixing the modern with the traditional within the collection as she went through the archives.
It is rare that I get that excited about a celebrity collaboration as sometimes they feel overdone and the panic that they create fills me with nerves and not excitement but this one is different. M&S are a long established brand and they know how to do a collection release in a refined way – to still create the hype but in a way that fills me with confidence in the new collection! Today I thought I would share some of my favourite pieces from the collection.
“I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous” – Alexa Chung.
This project is the first of the ‘M&S &’ series and the 31 piece Archive By Alexa collection is available in 66 selected stores, internationally and online here. You can also follow Alexa on Twitter: @alexa_chung and Instagram: @chungalexa
Images kindly provided by Marks and Spencers.