High street retailer COS showed for the first time at Pitti Uomo 94 (for those wondering what Pitti Uomo is please click here) yesterday in Florence and it was a magical dancing affair. As you may know, we do quite like the COS brand having shared some of their previous collections, so was delighted that showed for the first time.
The 17 piece capsule collection was a major menswear focus for the brand and designed in celebration of modern, functional and timeless garments. And as expected it did not disappoint. The serene presentation was beautiful. Let’s Dance! The collection was put into motion using 9 live dancers, presented in the form of a choreographed piece by renowned British choreographer Wayne McGregor. When watching the presentation it was clear to see the synergy between the dance movements and the clothes and how they moved as one – a genius way to showcase the pieces.
‘For COS, Pitti Uomo celebrates creativity, craftsmanship and forward-thinking menswear. It is an honour to present Soma in Florence and we are equally excited to be able to share the work with a wider audience internationally online’, stated Karin Gustafsson, COS Creative Director.
Soma will encapsulate the core COS aesthetic and values, using traditional methods and new techniques to form an understated collection that celebrates timeless everyday pieces. Christophe Copin, newly appointed COS Head of Menswear explained, ‘Soma really explores what essential menswear means for us at COS and every detail has been designed with the movement of the wearer in mind’.
The collection itself remained very true to the COS aesthetic with clean lines, a military/utilitarian feel and a luxurious tailored feel. The collarless shirts were certainly the stand out pieces for me.
You can see the collection below;
COS x Pitti Uomo – Soma – In Collaboration with Wayne McGregor from Studio Wayne McGregor on Vimeo.
The collection launched at Pitti Uomo will have selected pieces available to buy in the Florence store and all 17 pieces in the capsule collection available online at cosstores.com in early September.
