ERDEM x H&M – the look book created by Michal Pudelka is one of the most beautiful and artistic releases that I have seen in many months. The actual collection is launching tomorrow and I just had to share the imagery with you today.
“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,” – Michal Pudelka
Acclaimed photographer Michal Pudelka has worked with Erdem and H&M to create a unique look book true to Erdem’s dialects of beauty, featuring pieces from the ERDEM x H&M collection. Together with Erdem and H&M, Michal Pudelka infused the images with a feeling of Englishness, at the same grand country house where he shot the print campaign and Baz Luhrmann directed his short film for ERDEM x H&M.
You will be able to shop the collection on H&M tomorrow morning – and I would advise you to go to stores or log in quickly as this will no doubt be a sell out. I personally adore the floral aesthetic of many of the pieces and the dramatics of the collection. I will be clicking online from about 30 minutes before it launches to try and get my mitts on some beautiful, timeless pieces.
