As you may be aware one of my favourite high street retailers H&M unveiled back in April the Swedish Olympic Team new uniforms for Rio 2016 and come the 21st July we can also get a piece of Olympican approved sportswear.
H&M’s Stylish new collection – tested by Olympicans
H&M is releasing a new collection called ‘For Every Victory’ and what is special about this collection if that it has actually been developed in collaboration with the Swedish Olympic team and is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. I wanted to share this with you ahead of the release as I am sure that many of you will also love this chic, stylish colour palette as much as I do.
Since I have gotten more into getting fit I can be found wearing sportswear and I pretty much live in my Nike Juvenates outside of the gym. I may be trying to get the Sportluxe look but not sure if I quite pull it off 🙂 When I seen the images of this upcoming collection however I think that I may be able to look chic and also be super comfortable especially in their new leggings which I cannot wait to buy.
Pernilla Wohlfahrt who is the Design and Creative Director at H&M says the following about the collection;
“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,”
What I love about this collection is the aesthetic but also that the collection is performance based and some of the technical benefits include quick-drying, breathable materials that help to optimize performance (yes these will make me able to run a marathon!! 🙂 ) But in all seriousness the fact that they have created not just a gorgeous collection but actually a collection that you can wear while you work out I think is fantastic.
The For Every Victory collection drops in stores and online on 21st July 2016 and I know for one I will be at my laptop trying to get my hands on some of those gorgeous high performance leggings! And I will leave you with some of the pieces that I am loving the most from the collection.
All images kindly courtesy of H&M.