When I first heard about the collaboration between House of Hackney & Other Stories I was surprised! And had to see the collection to believe it! And it works, it really does. The collection has twelve horoscope looks celebrating the beauty of nature’s prints mixed with a dose of British psychedelia.
House of Hackney, as many may be aware, is a luxury British Brand that was set up by Frieda Gormley and Javvy M Royle that is all about the pattern. In fact, it is a brand that celebrates print, colour and texture and rebelled against the pervading ‘beige’ aesthetic of the time when set up back in 2011. Inspired by traditional British print houses, the vision was modern maximalism with an injection of quintessentially English nostalgia.
What draws me to House of Hackney is the patterns and that there is a pattern for almost everything! Many are not for the light-hearted and if you like your house shades of grey only, then perhaps it is not for you. But personally, I adore a pop of colour or contrasting pattern and House of Hackney is just perfect for that. In fact, I have used some of their samples to make some amazing cushions which take pride on a sofa and always get comments when people visit!
“The co-lab is a dazzling wardrobe of printed perfections covered in exquisite prints.”
– House of Hackney
What I love about the quirky collection is the feminine and bohemian feel of the pieces – yet they still feel chic and modern. And in a nod to sustainability they use materials such as Tencel and organic cotton within the collection which is great. The idea of a free spirit can be found throughout the collection, highlighted by the fluid silhouettes that reflect the notion that every woman should feel free to move, play and bloom. And I adore the patterns throughout the pieces.
You can learn more below about the collaboration – all questions are taken from the & Other Stories Website here, I think it gives a great insight into the pieces and the thoughts behind the collection;
What’s the inspiration behind the prints?
We were inspired by Victorian psychedelia, in particular Victorian paintings that feature flowers that don’t exist in real life. Just exquisite flowers created from the painter’s imagination.
How would you style the co-lab pieces?
By playing up to the bohemian mood of the pieces and mixing the proportions and various prints – the blue velvet jacket looks exquisitely layered over any one of the floral dresses. Finish the look with a pair of flat velvet mules, accessorising with the small zebra-print bag and a chic headscarf!
You can shop the collection from May 24th, 2018 on the & Other Stories website here! Will you be buying any pieces from the collection?