Net-a-Porter is launching on 06th September a new initiative to nurture and develop new designers/labels called ‘The Vanguard’. I think it is great that they are delving into this side of the fashion industry rather than focusing just on established brands. There are many emerging labels that if successful will greatly benefit from the support that they will receive.
Season on season, NET-A-PORTER’s expert team of buyers will seek brands who they predict will make a lasting impression on the future fashion landscape, and provide mentorship, practical advice and marketing support to enable them to develop a long-term successful business.
For Autumn/Winter 2018, NET-A-PORTER buyers have selected Les Reveries, RŪH, Gu_de and Martinez, to benefit from sessions that concentrate on buying, business strategy, Marketing & PR, Social Media, Tech and advice on entering new markets and territories.
As part of The Vanguard, these four nascent designers will be offered a comprehensive mentorship program encompassing training and guidance from NET-A-PORTER’s global team of specialists. The mentorship program outlines a 360-degree approach to building a successful and sustainable business in today’s industry that goes beyond design. I am quite excited to see what impact that this program has on the first labels chosen. Certainly, an area to key a close eye on and you can read more about it here.