When this came across my desk I thought that it sounded fresh and also fun. I don’t normally straight up share details of an event that I don’t know all the ins and outs of but this was too good not to!
I am sure that most are familiar with the Irish charity Oxfam who work to stop poverty around the world. The brand is one that I remember from when I was a child and when I heard about their new accessories shop with European brand SIX I thought it sounded interesting and forward thinking.
The collaboration sees a new accessories shop open up in Stephen’s Green Shopping Centre in Dublin 2, sells a wide range of brand-new fashion accessories and jewellery for women, men and children, including hair accessories, sunglasses, bags, purses, mobile phone accessories and homewares. All the new items for sale in the store have been generously donated by European brand SIX free of charge to Oxfam Ireland, with profits going to support the charity’s work worldwide in emergency response, long-term development and campaigning, including projects with women and girls.
Michael McIlwaine, Oxfam Ireland’s Head of Retail, said:: “Thanks to the generous donations by SIX, we are able to raise vital funds for our work worldwide, saving lives in emergencies like the current hunger crisis in countries like South Sudan, helping people build better lives through long-term development work and speaking out on the issues that keep people poor, like discrimination against women”.
He has mentioned that for example, the handbag you buy in SIX 4 GOOD for €16 could provide 50 bars of soap for 50 Syrian families displaced by conflict, helping hygiene and preventing the spread of deadly diseases. Grabbing a bargain feels great but supporting families fleeing conflict or trying to lift themselves out of extreme poverty feels even better.
If you would like to pop along and support the cause you will find the store in unit C2/C3 in Stephen’s Green Shopping Centre in Dublin and you can read more here.